know More 2017-06-07T13:07:17+00:00

WE KNOW THE DIFFERENCE

We may be one nation, but we have many moustaches. Each city in our network is
unique, and we treat them that way.At MY FM we know the difference.

Interview with Harrish Bhatia, CEO, MY FM

How has the year been so far for radio in India in terms of its top-line, effective rate and volume growth, and profits?

While the revenues of most players in the metros were in the negative, My FM, on account of its strong retail focus and retail advertising market share, grew at the healthy rate of 13% in 1Q.Radio as a medium is more accessible to tier 2 and tier 3 markets, where it may be the only medium of communication in some cases. Moreover, while the global slowdown may have affected the revenues of players in the metros, retail advertising has been unaffected, since consumers in these cities are not exposed to daily stock market fluctuations.

Interview with Harrish Bhatia, CEO, MY FM

How has the year been so far for radio in India in terms of its top-line, effective rate and volume growth, and profits?

While the revenues of most players in the metros were in the negative, My FM, on account of its strong retail focus and retail advertising market share, grew at the healthy rate of 13% in 1Q.Radio as a medium is more accessible to tier 2 and tier 3 markets, where it may be the only medium of communication in some cases. Moreover, while the global slowdown may have affected the revenues of players in the metros, retail advertising has been unaffected, since consumers in these cities are not exposed to daily stock market fluctuations.